Urbn
Tech brand website: Facelift with compelling narrative
THE NEED
Outshine Established Brands
Urbn, a fast-growing electronics manufacturer specializing in mobile accessories such as compact fast-charging power banks and cutting-edge earphones, caters to the aspirational youth. Seeking a website overhaul, their aim is to outshine competitors and communicate to the audience that their products boast superior technology compared to established brands like Boat and Noise.
What we did ?
- UI & UX design
- Web Development
THE STRATEGY
Made for the Evolved
While first-time users go for much established brands like Boat or Noise, they will miss the advanced features in their products. As they evolve, they need a brand which can cater to their evolved technological needs. We derived the website's brand narrative as “Made for the evolved”, ensuring the seamless connectivity and refined musical experiences with Urbn's products.
DESIGN
Electrifying Design: Illuminating Products
We applied luminous effects to the products and gradient effects to the texts, creating an electrifying visual aura around their offerings. The logo elements have been seamlessly integrated into the design, providing an engaging and immersive brand experience.
The Impact
Captivating Narrative: Urbn's Power Play
The revitalized website ignited the digital market for audio and power technology with its straightly put yet captivating brand narrative. The website elevated Urbn's brand image, fostering a deep connection with the audience by infusing pride into their upgraded lifestyle.