Lavos
Transforming the Site to Expedite Eco Fashion Purchases
THE NEED
Revamp the Ecommerce Platform
Lavos Performance, an athleisure brand creating comfortable and sustainable fashion for everyday wear, aspired to develop a website that not only outshines competitors but also persuades prospective customers to opt for their exceptional products.
What we did ?
- UI & UX design
- E-Comm Web Development
- Digital Marketing
DESIGN SYSTEM
Bamboo, our Hero of Design
We crafted a design system that is nature oriented and projected Bamboo as a hero element in the website symbolizing the sustainability aspect of the brand.
We thoughtfully designed to maximize conversion rates by prominently featuring our best-selling products, strategically placed to entice and persuade visitors to make swift purchasing decisions.
DESIGN
Colors giving their garment’s soft and cool effect
We chose a color palette inspired from bamboo and complemented with gentle pastel colors to give a soft and cool effect which is what their clothing delivers to the skin.
By immersing visitors in a serene and calming visual environment, we aimed to enhance their browsing experience and reinforce the brand's commitment to delivering comfort and relaxation through every product.
The Impact
Explosive growth with website revamp
The meticulous work on the website using powerful imagery and user-friendly features combined with the strategic implementation of digital marketing, resulted in a staggering 800x growth in the brand's e-commerce revenue channel throughout the year 2021.